Top 10 Review Websites
So what’s the big deal about business reviews? Well, more than 88% of online shoppers incorporate reviews into their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete.
Two big reasons why reviews on review sites are kind of a big deal
Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there)
Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:
- receiving zero business reviews
- receiving zero recent online business reviews
- receiving negative online business reviews
- or, the business simply has unmanaged online reviews across multiple business review websites
Unfortunately, these businesses are missing out and hurting their business through inaction, as reputation drives conversion.
1) Business reviews and social posts help shape a company’s online reputation
In fact, one of the worst things a business can do is ignore their online reviews and social posts. As easy as it is to make a mistake when handling a business’s online reputation, it can also be easy to recover if done properly (and with apology).
While damage will inevitably happen, a business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
2) Business reviews provide valuable feedback for businesses
While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews.
Through reviews, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service.